I’M ABIGAIL
Entrepreneur, life coach, High performance coach (CHPC) business mentor, author, inspirational speaker and dedicated to helping you do big brave beautiful things within your personal and professional life.
BRITISH BORN, COTSWOLD COUNTRYSIDE GIRL WITH A LOVE FOR THE CITY.
I help people like you feel more confident inside & out, creating a life full of beauty, purpose & success.
Obviously I wasn’t born knowing how to do any of these things, I don’t have a swanky degree (I did have a HND in business and finance) and I wasn’t born into a family with lots of city connections. I was, however, raised in a strict religious environment where you learnt to stand on your own two feet, that a woman knows her place, and if you make your bed you have to lie in it.
Meaning, you roll up your sleeves and get stuff done. No matter what life is throwing at you, you learn to deal with it, no one is going to do it for you and you turn any set back into a strength.
I did however experience my father building his businesses with the wildest entrepreneurial mind and success. From a young age I worked in his frozen foods factory packing fish in my summer holidays (Oh the glamour!) then working alongside him and I was running his telesales team by the age of 20 and oversaw the production within his factory. I loved the hustle of all aspects of business!
HOWEVER AT THE AGE OF 23 WITH MY FIRST CHILD AND A CHALLENGING FEW YEARS OF POSTNATAL DEPRESSION I STEPPED AWAY FROM THAT ROLE, TO BE A WIFE, MUM AND START MY OWN CAREER, IN SOMETHING I LOVED RATHER THAN SOMETHING I WAS TOLD TO DO.
So I went to night school for 2 years and studied beauty therapy, which began my journey to being an entrepreneur in the skin and wellness space.
When I found myself as a single parent of 3 children under the age of 7 on benefits struggling to keep the roof over our heads and put food on the table at the age of 30, wow did that resilience & business skills kick in!
MY MISSION IS TO HELP YOU EMBRACE YOUR AWESOMENESS,
GIVING YOU THE TOOLS, SUPPORT & KNOWLEDGE YOU NEED TO THRIVE.
I started as a beauty therapist with big dreams, and through hard work and resilience, I grew my business to become known as the Queen of Skin.
As an author of two bestselling books and a global brand ambassador, I’ve shared my expertise and passion for skincare and wellness with the world. I also developed a groundbreaking holistic therapy called Rejuvology and now train other practitioners to become therapists of excellence.
Along the way, I studied business strategy, immersed myself in social media skills, and trained as a life coach, master NLP practitioner, and Brendon Burchard high-performance coach. These experiences have equipped me to coach and mentor others, helping them excel in both life and business.
A pinch me career moment?
When I got the phone call that Cher wants a facial.
My promise to you is to share the very best of what I am qualified to do, new things I’m learning and living, with honesty and authenticity. So, don’t expect perfection (I’m far too straightforward for that), but do expect honestly thought-provoking ideas, timeless wisdom, humour, and a steadfast commitment to helping you live your most radiant, thriving life.
If you’ve read this far, thank you. I hope this is just the start of our journey together. I’d love to get to know you better. The best way to share your story and stay connected is to become one of our Insiders—join below.
QUALIFICATIONS & CREDENTIALS
Vodder MLD Practitioner
Global Ambassador Rituals Cosmetics
Ambassador Liz Earle Skincare
Founding Team Grace Belgravia, working alongside the Queen’s doctor
Sports Injury Massage, Thai, Craniosacral,
Certified High Performance Coach
Life Coach (ICF)
Master NLP practitioner
Business strategist
Best Selling Author of two books
200 hr Yoga Teacher Training
Founder of Rejuvology
Oh, and a mum to 3 grown children
MY JOURNEY
2005
GOT MY FIRST PART-TIME JOB AS A THERAPIST
2008
WORKED FOR LADY BAMFORD AT THE HAYBARN
STARTED TREATING CELEBRITIES
WORKING PART-TIME AS A MOBILE THERAPIST
2009
MY FIRST BRAND CONSULTANCY CONTRACT
TRAINING THERAPISTS GLOBALLY
MY FIRST SPEAKING EVENTS
2011
ESTABLISHED MY FIRST LONDON CLINIC
My Values
Do
Take Action with Intention
It’s not just about dreaming but doing. Taking decisive, empowered steps toward your goals and transforming vision into reality. Action is where change happens—whether in life, business, or personal growth.
Big
Embrace Limitless Possibilities
Don’t play small. Big means stepping out of your comfort zone and pursuing your boldest dreams. It’s about expansive thinking, seeing opportunities everywhere, and living with a mindset that greatness is within reach.
Beautiful
Align with What Feels Right
True beauty comes from living authentically, aligned with your values and purpose. It’s about creating a life that feels good—emotionally, spiritually, and physically—nurturing meaningful connections and leading with love, integrity, and joy.
Brave
Cultivate Courage & Resilience
Being brave means facing fears head-on, overcoming imposter syndrome, and pushing through self-doubt. It’s about having the tools and mindset to grow, develop emotional resilience, and handle life’s challenges with grace and grit.
Things
Dream Big, Define Your 'Why'
Your things are the dreams, goals, and ambitions that light you up. They’re what you’re working towards—whether personal, professional, or emotional. It’s about asking yourself: What are my things? What are the deep passions and aspirations that define your purpose? When you know your why, your ‘things’ become the blueprint for creating a life you love.
2012
DESIGNED OSKIA MENU
MY FIRST PRESS EVENT FOR MY FACIALS IN LONDON
MY FIRST EVER FILMING FOR A BRAND - THIS WAS THE MOST STRESSFUL DAY OF MY WORKING LIFE
2013
TRAINED THERAPISTS IN HONG KONG FOR OSKIA LAUNCH
JOINED PRIVATE MEMBERS CLUB GRACE BELGRAVIA TO HELP DEVELOP THE SPA AND MOVED MY PRIVATE CLIENTS HERE, ALONGSIDE THE QUEEN’S DOCTOR
MOVED MYSELF AND MY CHILDREN TO LONDON IN A TRANSIT VAN AND SHEEP TRAILER! OUR FIRST LONDON RENTAL OF 4, IN 5 YEARS. (NOT FORGETTING 13 AU PAIR DURING THAT TIME)
2014
APPOINTED SKINCARE AMBASSADOR FOR LIZ EARLE
2015
LAUNCHED THE ABIGAIL JAMES TREATMENT ROOM WITHIN THE LIZ EARLE FLAGSHIP STORE
PRESENTING ON QVC
SPEAKING AT PRESS AND CUSTOMER EVENTS
2017
PUBLISHED MY FIRST BOOK - LOVE YOUR SKIN
COMPLETED MY 200 HR YOGA TEACHER TRAINING CERTIFICATE
PUBLISHED MY FIRST EVER YOUTUBE VIDEO
TAKES UP RESIDENCY AT THE 5 STAR HOTEL, THE BEAUMONT IN MAYFAIR (MY HEALTH WAS AT AN ALL TIME LOW AND EXPERIENCING BURNOUT)
INKY JOINED OUR FAMILY
2018
BECAME GLOBAL AMBASSADOR FOR RITUALS COSMETICS AND HELPED RELAUNCH THEIR SKINCARE IN 10 COUNTRIES! FLEW AROUND THE WORLD SPEAKING AT PRESS AND CUSTOMER EVENTS
FEATURED IN THE YOU MAGAZINE WITH MY DAUGHTER
2019
WON THE ATTRACTA BEAUTY AWARDS
LOST MY MUM TO DIMENTIA
GET TO TAKE MY DAUGHTER TO AWARDS WITH ME
2020
WAS ABOUT TO SIGN TO TAKE OVER THE SPA AT THE BEAUMONT WHEN COVID HIT AND MY TREATMENT BUSINESS CLOSED
PIVOTED TO BEING A FULL TIME SKINFLUENCER AND TOOK TIME TO WRITE MY SECOND BOOK AND TO REEVALUATE WHAT MY DREAMS AND GOALS REALLY ARE AND HOW I CAN SUPPORT OTHERS. ALSO TOOK THIS TIME TO CREATE REJUVOLOGY - A TOTALLY NEW HOLISTIC THERAPY
WON AN AWARD FOR SPECIAL JUREY PRIZE FROM MARIE CLAIRE
2021
TRAINED AS AN ICF LIFE COACH AND MASTER NLP PRACTITIONER.
REOPENED MY SKIN CLINIC IN SURREY
2022
PUBLISHED MY SECOND BOOK - THE GLOW PLAN
LAUNCHED THE BEAUTY BOX
2023
FIRST EVER IN PERSON REJUVOLOGY TRAINING
2024
GREW OUR REJUVOLOGY FAMILY TO 87
LAUNCHED THE BBM
REJUVOLOGY FEATURED IN YOU MAGAZINE
